In 2011, Liz & Rachel set out on a mission to help people to love their skin and life. In just 3 years, Radical Skincare graced the shelves of over 800 stores, in 17 countries, resulting in thousands of testimonials, and millions in sales, solely from word of mouth.
I wanted my children to be my teacher, and if I didn’t have them as my teacher, I wouldn’t be able to achieve my dreams of making the world a better place.
~ Dr. Richard Edlich
Liz and Rachel are the daughters of Dr. Richard F. Edlich MD.PHD, world renowned Professor of Plastic Surgery. Working in their father’s lab before the age of ten and at the University of Virginia Burn Unit, they were exposed to the science of skin rejuvenation and wound repair at extreme levels. After having been in the skin care industry in Los Angeles for 15 years and creating over 100 products for celebrities and others, their business became very personal when the unthinkable happened.
After having been in the skincare industry in Los Angeles for 15 years at this point and having created over 100 products for high-profile clients, their business became very personal when Rachel developed Rosacea after having her second child. Her face was covered in red bumps and was completely inflamed. She was on 3 types of medication the doctors said she would be on for life.
During this time, Liz had turned 46 and was quickly realizing that gravity was real. Like we all do, she started noticing wrinkles, loss of elasticity, and felt like her skin wasn’t snapping back the way it used to. They both decided that this was the perfect storm and called upon their chemists & scientists. They challenged them to create the most powerful anti-aging solution for Liz and that could be used on Rachel’s sensitive skin
Radical Skincare was born. With no intention of selling this youth elixir to the larger public, they identified the prime defect in most anti-aging formulas, and they corrected it, perfected it, and then clinically tested it. The results spoke for themselves. A USDA lab compared their formulas to numerous leading skincare brands and the potency results were unbeatable.
What Liz & Rachel created in their lab sample bottles which they labeled with a magic marker and used for themselves, and their friends, radically changed their skin. Liz was stopped on the streets asking what she used on her skin, Rachel’s rosacea cleared, and friends called having similar experiences and wanting more.
Liz and Rachel developed a proprietary technology called Trylacel™ and the Radical Skincare line, which is based on proprietary formulas created in cooperation with leading chemists and produced by reputable manufacturers. Today Radical has 17 products and 5 collections, with groundbreaking launches to come.
Liz and Rachel successfully penetrated and focused on multiple core markets – the US, UK, Switzerland, Austria, and Australia. Leading to successful placement of Radical Skincare in world-class online, direct selling, and retail chains such as; Space NK, Barneys NY, Jelmoli, Mecca, Skinstore, Dermstore, Net a Porter, Harrods of London and QVC. Radical Skincare received “Five-star ratings” on QVC UK & USA, and was named Best New Brand on QVC.
True to their commitment to this day to putting the money in the bottle and not into advertising, expensive packaging, or celebrity endorsements, Radical Skincare has grown based on its Radical Results. Having created the strongest skincare that can be used on even the most sensitive skin, Liz & Rachel offer their skincare with a message of inspiration & empowerment, worldwide, to create Radical Results and nothing less.
With the changing environment from retail to online sales, and the desire for women to access community and create financial freedom, Radical Skincare commits to a direct-to-consumer strategy, builds technology, compensation plan, and inventory, and enjoys a successful soft launch.
Their goal is to merge skincare and self-care, so people can create a life-changing formula using Radical Skincare, Radical Rituals, and their book, Get Radical: Secrets to Living a Life You Love, as a guide that delivers Radical Results – in skincare and in life.